Deja Brew proudly brews elite Starbucks® brand coffees and also serves Cheesecake Factory® Cheesecakes, the only operation of its kind in Italy! You're lucky to be at Aviano Air Base! The Starbucks® concept began, ironically, in the espresso bars of Italy back in the 1980’s when an American tourist thought that the U.S. should join in the idea of having a coffee bar on every corner just like Italy. The first Starbucks® opened in Seattle, Washington in 1971 and in 1982 Howard Shultz, while on a business trip to Italy, was so impressed with the popularity and culture of the many coffee shops and saw their potential in Seattle. He merged his idea with the Seattle Starbucks® coffee shop and the coffee sensation was created. Now, in the next millennium, the craze continues as Starbucks® brand coffee is brought back to the country where the concept was originally born.
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